The catalyst : how to change anyone's mind
(Book)
Author
Format
Book
Physical Desc
x, 270 pages : illustrations ; 22 cm
Status
Amherst Library - Adult Nonfiction Book
303.342 Ber
1 available
303.342 Ber
1 available
Copies
| Location | Call Number | Status |
|---|---|---|
| Amherst Library - Adult Nonfiction Book | 303.342 Ber | On Shelf |
Description
Loading Description...
Also in this Series
Checking series information...
Reviews from GoodReads
Loading GoodReads Reviews.
More Details
Language
English
Notes
Bibliography
Includes bibliographical references (pages [243]-258) and index.
Description
Identifies the key barriers to change and how to mitigate them. You'll learn how catalysts change minds in the toughest of situations: how hostage negotiators get people to come out with their hands up and how marketers get new products to catch on, how leaders transform organizational culture and how activists ignite social movements, how substance abuse counselors get addicts to realize they have a problem, and how political canvassers change deeply rooted political beliefs. This book is designed for anyone who wants to catalyze change.
Citations
APA Citation, 7th Edition (style guide)
Berger, J. (2020). The catalyst: how to change anyone's mind (First Simon & Schuster hardcover edition.). Simon & Schuster.
Chicago / Turabian - Author Date Citation, 17th Edition (style guide)Berger, Jonah. 2020. The Catalyst: How to Change Anyone's Mind. Simon & Schuster.
Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)Berger, Jonah. The Catalyst: How to Change Anyone's Mind Simon & Schuster, 2020.
MLA Citation, 9th Edition (style guide)Berger, Jonah. The Catalyst: How to Change Anyone's Mind First Simon & Schuster hardcover edition., Simon & Schuster, 2020.
Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.
Staff View
Loading Staff View.