Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger...

"A practical guide to thriving at work, based on a popular course offered at the Standford Graduate School of Business"--Dust jacket flap. "In today's workplace, the traditional boundaries between 'work' and 'personal' are neither realistic nor relevant. Office hours bleed into evenings and weekends; e-mails and calls can be fielded from home; and the stresses of life--young kids, aging parents, financial hardships--don't evaporate when we walk into...

"For more than twenty-five years, All you need to know about the music business has been regarded as the definitive guide to the music industry. Now in its tenth edition, Donald Passman leads novices and experts alike through what has been the most profound change in the music business since the days of wax cylinders and piano rolls: streaming. For the first time in history, music is no longer monetized by selling something--it's monetized by how...

"You might have trouble imagining life without your social media accounts, but virtual reality pioneer Jaron Lanier insists that you're better off without them. Part manifesto, part toolbox for liberation, Lanier's important new book offers powerful and personal reasons for everyone to leave these dangerous online platforms behind before it's too late. Social media's poisonous grip brings out the worst in us, makes politics terrifying, tricks us with...