Wharton professor Jonah Berger draws on his research to explain the six steps that make products or ideas contagious. What makes things popular? If you said advertising, think again. People don't listen to advertisements, they listen to their peers. But why do people talk about certain products and ideas more than others? Why are some stories and rumors more infectious? And what makes online content go viral? Wharton marketing professor Jonah Berger...

The President of the United Inventors Association shows inventors, innovators, and makers a savvier, safer path towards monetizing your better mouse trap and how to avoid the get-rich-quick scammers. The road to licensing a profitable, innovative product or technology is riddled with curves, holes, and rocky cliffs. Every year, hundreds of thousands of eager inventors around the globe spend millions of dollars seeking assistance from inventor service...

The must-read summary of Guy Kawasaki's book: "Rules for Revolutionaries: The Capitalist Manifesto for Creating and Marketing New Products and Services". This complete summary of the ideas from Guy Kawasaki's book "Rules for Revolutionaries" shows that if any company aspires to change the world rather than just make a few bucks, it has to successfully generate and exploit a business revolution. In his book, the author explains that a business evolution...