Identify and Evaluate Advertising
(eBooks)

Book Cover
Average Rating
Format
eBook
Accelerated Reader
IL: MG - BL: 6 - AR Pts: 1
Status
Available Online

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Published
Lerner Publishing Group|Lerner Publishing Group, 2015.
Language
English
ISBN
9781467762304
Accelerated Reader
MG
Level 6, 1 Points

Citations

APA Citation, 7th Edition (style guide)

Valerie Bodden., & Valerie Bodden|AUTHOR. (2015). Identify and Evaluate Advertising . Lerner Publishing Group|Lerner Publishing Group.

Chicago / Turabian - Author Date Citation, 17th Edition (style guide)

Valerie Bodden and Valerie Bodden|AUTHOR. 2015. Identify and Evaluate Advertising. Lerner Publishing Group|Lerner Publishing Group.

Chicago / Turabian - Humanities (Notes and Bibliography) Citation, 17th Edition (style guide)

Valerie Bodden and Valerie Bodden|AUTHOR. Identify and Evaluate Advertising Lerner Publishing Group|Lerner Publishing Group, 2015.

MLA Citation, 9th Edition (style guide)

Valerie Bodden, and Valerie Bodden|AUTHOR. Identify and Evaluate Advertising Lerner Publishing Group|Lerner Publishing Group, 2015.

Note! Citations contain only title, author, edition, publisher, and year published. Citations should be used as a guideline and should be double checked for accuracy. Citation formats are based on standards as of August 2021.

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Grouping Information

Grouped Work ID2adab23a-a77f-5d50-7e27-dcacc5af5a53-eng
Full titleidentify and evaluate advertising
Authorbodden valerie
Grouping Categorybook
Last Update2023-09-01 20:04:12PM
Last Indexed2024-05-04 02:34:43AM

Book Cover Information

Image Sourcehoopla
First LoadedJan 27, 2024
Last UsedJan 27, 2024

Hoopla Extract Information

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    [synopsis] => What is advertising, and why should you care? Learn how to think critically about advertising. Who created and paid for an ad? What do the people who made the ad want you to do? Why does it matter if a website includes advertising? This book will help you pinpoint and evaluate common persuasive techniques used in advertising, including the bandwagon approach, emotional appeal, repetition, and more.
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